Not a course. It is not a consultancy. The method gives you autonomy. There are 12 online tools like Canvas, with detailed explanations for you to use in practice how and where you want: individually, with your band, with your team, in online or face-to-face meetings.
A complete method for you to understand and leverage audience interest in your music.
It consists of 12 practical Canvas-like tools in an online platform with step-by-step instructions, for you to understand audience behavior and increase demand for your music:
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3 tools that organize your identity attributes
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3 tools that identify the different audience profiles
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3 tools that understand the power structure of your niche
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3 tools that point the way to your new artistic positioning
With a single link you access your room with all the tools, and can share everything with your team for a period of one year.
It's much more than audience building. It's using the human sciences to put audience behavior at the center of your creative and business strategies.
Know yourself, the interests of the audience, the structure of the niche, and the trends to take your career a step further
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3 tools that organize your identity attributes to use in social media, branding, storytelling, and better communicate your artistic identity
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3 tools that identify the different audience profiles you already have to broaden your audience to other profiles that are not yet interested in your work;
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3 tools that understand the power structure of your niche to optimize your strategies and make other artists recognize and legitimize your work
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3 tools that indicate paths for the new positioning of your project, putting the audience at the center of your creative and business strategies
Incorporate your audience's behavior into your strategies and watch interest in your music increase with each release
Format
Access
The tools are accessed in an online co-creation platform, with highly intuitive and didactic Design Thinking visual resources. With a single purchase you receive the link to your room with all 12 tools, and can share everything with your team for a period of one year.
Science
Besides Design Thinking, the tools translate into practice concepts from several areas of human sciences: Sociology, Anthropology, Social Psychology, Psychoanalysis, Neuroscience and Behavioral Economics. Everything so that you do not need to be an expert in these areas to take advantage of what they have best in the analysis of public behavior.
Digital Marketing
Unlock your critical view of your audience on social networks to gain a competitive advantage over other artists, who bet all their chips on digital marketing without really understanding the audience's interests.
Sonar Cultural's ID_MUSIQUE method was created from Dani Ribas' doctoral thesis in Sociology, defended in 2011 at the University of Campinas - UNICAMP, one of the most prestigious universities in Brazil.
The innovative approach ID_MUSIQUE was recognized by the university and today Sonar Cultural is a spin-off certified as a daughter-company of Unicamp. In 2021 the method won the Business Innovation Award of the "Transform your research into business" program of the Campinas Forum Foundation, an entity that aims to create actions to promote science, technology and innovation (CT&I).
All the experience of more than 20 years of one of the most renowned researchers of the Brazilian music market concentrated in practical and objective tools, so that all artists and music professionals can connect with the public and add relevance to the artistic work.
Marcelo Fruet
Ivan Batucada
Zander
Patrick Tor4
Àiyé
Bella Bretz
Bel Medula
Rodrigo Bragança
Lohana Schalken
Nico Antônio e os Filhos do Mar
Saúl Cabrera