Not a course. It is not a consultancy. The method gives you autonomy. There are 12 online tools like Canvas, with detailed explanations for you to use in practice how and where you want: individually, with your band, with your team, in online or face-to-face meetings.
A complete method for you to understand and leverage audience interest in your music.
It consists of 12 practical Canvas-like tools in an online platform with step-by-step instructions, for you to understand audience behavior and increase demand for your music:
3 tools that organize your identity attributes
3 tools that identify the different audience profiles
3 tools that understand the power structure of your niche
3 tools that point the way to your new artistic positioning
With a single link you access your room with all the tools, and can share everything with your team for a period of one year.
It's much more than audience building. It's using the human sciences to put audience behavior at the center of your creative and business strategies.
Know yourself, the interests of the audience, the structure of the niche, and the trends to take your career a step further
3 tools that organize your identity attributes to use in social media, branding, storytelling, and better communicate your artistic identity
3 tools that identify the different audience profiles you already have to broaden your audience to other profiles that are not yet interested in your work;
3 tools that understand the power structure of your niche to optimize your strategies and make other artists recognize and legitimize your work
3 tools that indicate paths for the new positioning of your project, putting the audience at the center of your creative and business strategies
Incorporate your audience's behavior into your strategies and watch interest in your music increase with each release
The tools are accessed in an online co-creation platform, with highly intuitive and didactic Design Thinking visual resources. With a single purchase you receive the link to your room with all 12 tools, and can share everything with your team for a period of one year.
Besides Design Thinking, the tools translate into practice concepts from several areas of human sciences: Sociology, Anthropology, Social Psychology, Psychoanalysis, Neuroscience and Behavioral Economics. Everything so that you do not need to be an expert in these areas to take advantage of what they have best in the analysis of public behavior.
Unlock your critical view of your audience on social networks to gain a competitive advantage over other artists, who bet all their chips on digital marketing without really understanding the audience's interests.
Sonar Cultural's ID_MUSIQUE method was created from Dani Ribas' doctoral thesis in Sociology, defended in 2011 at the University of Campinas - UNICAMP, one of the most prestigious universities in Brazil.
The innovative approach ID_MUSIQUE was recognized by the university and today Sonar Cultural is a spin-off certified as a daughter-company of Unicamp. In 2021 the method won the Business Innovation Award of the "Transform your research into business" program of the Campinas Forum Foundation, an entity that aims to create actions to promote science, technology and innovation (CT&I).
All the experience of more than 20 years of one of the most renowned researchers of the Brazilian music market concentrated in practical and objective tools, so that all artists and music professionals can connect with the public and add relevance to the artistic work.
Nico Antônio e os Filhos do Mar
“The method is simply genial. I recommend ID_MUSIQUE not only for artists and producers who want to go beyond the obvious, but for anyone who wants to better understand the formation of taste and the invisible game waged in search of recognition of the artist. We started to look at everything in a different way, believe me. I believe I am now able to help more artists with what may eventually be one of the most important decisions of their careers.”
- Marcelo Fruet - Music Producer
“With ID_MUSIQUE I was able to get more clarity on how to offer my music across the various audiences of instrumental music, and as a result had a release of mine inserted in an editorial playlist on Spotify. The number of plays and exposure increased significantly and I had better answers on how to connect with the public in an effective way.”
- Ivan Batucada - Artist
“After using ID_MUSIQUE, I built a whole album based on listening closely to the audience's pains and applying it to what talked to my own pains. I've been going strong with that and have seen amazing results.”
- Zander - Artist
“On the internet there are all sorts of tips, influencers and formulas to increase numbers and leverage work. Nothing compares to a methodology well grounded in numbers, sociology and real results. ID_MUSIQUE opened my eyes to a real logic, with scientific foundation, and with a lot of connection to the market and audience behavior.”
- Patricktor4 - DJ, Selo Caloor
“ID_MUSIQUE helped me to stitch my experiences and searches into a solid direction, and clear! The tools "1. Inner Map", "2. Dilemma Diagram" and "3. Territory Atlas" helped me to visualize my trajectory under another perspective, and so I could trace the paths that make sense, within who I really am. These tools are for life! I highly recommend them.”
- Àiyé - Artist
“ID_MUSIQUE is sensational! It opened my head! The systematization that the method proposes makes all the difference. With it I realized new aspects that relate my life story, my music and the public. I indicate it without a doubt, there is nothing on the market that compares.”
- Bella Bretz - Artist
“ID_MUSIQUE is elaborated from sociological theories, but Dani Ribas presents everything in such a practical and objective way that makes it possible to use it directly in our works. For me, it was a turning point in the way I understand myself as an artist, realize the characteristics of my niche and how I can plan the next steps of what I want for myself.”
- Bel Medula - Artist
“ID_MUSIQUE has opened my mind and brought a new look to my journey as an artist and to my relationship with the public. A breath and a light amidst all the anguish of being an artist in the current times.”
- Rodrigo Bragança - Artist
“I used the method to better understand the profile of the artists I am working with and even adapted it for influencers. Knowing the tools of ID_MUSIQUE was very important to map out a strategy for the artists I work with.”
- Lohana Schalken - Manager/Label Manager Loud
“ID_MUSIQUE is not about a ready-made solution, a "magic formula for success", but rather a powerful way to know yourself as an artist, to understand the logic behind audience building, and the foundations to build a strategy that fits your own journey.”
- Nico Antônio e os Filhos do Mar - Artist
“The method is useful not only for artists who need to understand the audience to promote their music. It is also useful for aggregators, who need to work together with artists in promoting music.”
- Saúl Cabrera - Marketing Director of the digital aggregator EmuBands - Latin America